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The biggest and most successful production house in the country, Yash Raj Films will soon be venturing into something new. They plan to launch YRF merchandise through which their movie merchandise will be available to fans. The first movie in this regard will be Fanaa, which releases this week. Three products related to the movie can be purchased. The first is a reflection cup-saucer set. The cup has a mirror finish which shows the reflection of Fanaa, when placed on the saucer. The second is a ceramic mug which has the autographed pictures of Aamir Khan and Kajol. The third product is the Fanaa Mirchi Pendant which Aamir Khan is seen sporting in the film.

With all the movies of this production house, being blockbuster hits, the move of creating a merchandise division sure seems like a smart one.