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Earlier, producers threw lavish parties after a film successfully completed 25 weeks or a 50-week meritorious run at the box-office. Today, the weekend business is the deciding factor. Last week, Pritish Nandy decided to celebrate the success of PYAAR KE SIDE EFFECTS before the film could complete even its first week.

UTV too threw a party for the cast and crew and select media at a popular nightspot Bohemia in Juhu on Monday night to mark the success of KHOSLA KA GHOSLA.