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After playing Casanova in his debut movie 36 China Town Upen Patel is all set to create a cool image. He is playing important roles in Suneel Darshan''s Shakalaka Boom Boom and Vipul Shah''s Namastey London. Now Upen has been signed as the brand ambassador of Provogue. Upen is now ''The Provogue Youth Icon'' title.

Upen has recently signed a five year contract with Provogue. He is a brand ambassador for Provogue''s new line of denim and innerwear.