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In another innovative marketing strategy, Karan Johar and Filmfare have tied up together for the former''s latest film Kabhi Alvida Naa Kehna and this time it seems both of them will hit the jackpot.

Filmfare''s next edition will be seen in four different cover pages having the four stars of the film individually on the cover for which they personally had a photo-shoot done. The stars of the film are Shah Rukh Khan, Abhishek Bachchan, Preity Zinta and Rani Mukherjee who will be seen in different poses. However Karan says that only Amitabh Bachchan will be missing from the cover.

In this age of multi-tasking Karan sure knows how to promote his film well.