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After having endorsed everything from colas to cellular services, consumer durables to biscuits, Shah Rukh Khan has bagged yet another huge endorsement deal. King Khan would be seen in an ad for Jet Airways to be directed by none other than internationally acclaimed film-maker Shekhar Kapur.

Kapur who just released his film Elizabeth-The Golden Age, is directing a tv commercial after a while. Part of the ad has been completed and the remaining would be shot once the actor and the director wrap up some of their other commitments.

Interestingly, Shah Rukh is also on the board of the airlines and hence was more than happy to endorse the airline service.