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Yash Raj Films is one production house that comes up with very unique marketing strategies from its films. A comic strip was run in a newspaper and also a promotional music video for Hum Tum, even Dhoom had a special a promotional music video featuring Tata Young. Bunty Aur Babli had Abhishek and Rani turning news anchors on a news channel. And now, Yash Raj has come up with a new plan for their forthcoming film Chak De India.

Chak De India is the same film that will be directed by Shimit Amin and will have Shahrukh Khan as a football coach of a girl's football team. Currently, Shimit Amin is shooting a grooming session of the group of newcomer girls who will compose a football team to be coached by SRK.

The shooting is being done at Yash Raj Studio. The idea is to capture the behind-the-scenes fun which will be used as teasers during film promotions. Yash Raj plans to release this film in August next year.