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Close on the heels of his slick ad for one of India''s largest construction company DLF , King Khan launched a new drug for the treatment of head and neck cancers BIOMAb EGFR, for the Bangalore-based pharma major Biocon Ltd.

The drug had shown consistent results when clinical trials were conducted on patients suffering from head and neck cancers, both in India and abroad. Incidentally, South-East Asia accounts for the highest incidence of head and neck cancers.

At the occasion Sunday, Shah Rukh Khan reminded all the smokers that it causes cancer!