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Saif Ali Khan will represent Provogue's new men's wear collection and Esha Deol will join him to endorse Provogue''s women''s wear category. The duo has been signed as Provogue's new brand ambassadors, while Upen Patel continues to be the brand ambassador for accessories.
Esha is a first actress to endorse Provogue collection. Provogue made appearances in its previous brand ambassador Fardeen Khan's films like Khushi and No Entry. The brand also plans to have associations with Saif and Esha Deol's forthcoming films.