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What does one look forward to this Diwali? Fireworks, of course! With Eros announcing a 2,000 + screen release for SRK and Farah Khan�s OM SHANTI OM, everyone�s curious to know the release strategy international giant Sony Pictures are adopting for Sanjay Leela Bhansali�s SAAWARIYA.

Talks are rife that Sony Pictures, the producers/distributors of SAAWARIYA, are pitching Bhansali�s latest outing as an international film by giving it an extensive release, not just in India, but also in the international territories.

However, Uday Singh of Sony Pictures isn�t commenting on the exact number of prints reportedly, there�re whispers that they haven�t booked the theatres yet. �Let�s set the record straight! We�ve already booked 250/300 single screens in India. Yes, we haven�t booked the multiplexes yet, but that should happen soon. The screen count will keep increasing as the release date draws nearer,� he clarifies.

What about the international release? �We�re targeting the Indian diaspora in the first round,� he states, �Even CROUCHING TIGER, HIDDEN DRAGON and MONSOON WEDDING opened with minimal prints, but the numbers movieplexes grew after they found acceptance internationally. SAAWARIYA will be released like a big-budget Hindi film internationally, but we will increase the screens in phases. We will tap the non-traditional markets in phases, not at one go,� he enlightens.