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What does one look forward to this Diwali? Fireworks, of course! With Eros announcing a 2,000 + screen release for SRK and Farah Khanâs OM SHANTI OM, everyoneâs curious to know the release strategy international giant Sony Pictures are adopting for Sanjay Leela Bhansaliâs SAAWARIYA.
Talks are rife that Sony Pictures, the producers/distributors of SAAWARIYA, are pitching Bhansaliâs latest outing as an international film by giving it an extensive release, not just in India, but also in the international territories.
However, Uday Singh of Sony Pictures isnât commenting on the exact number of prints reportedly, thereâre whispers that they havenât booked the theatres yet. âLetâs set the record straight! Weâve already booked 250/300 single screens in India. Yes, we havenât booked the multiplexes yet, but that should happen soon. The screen count will keep increasing as the release date draws nearer,â he clarifies.
What about the international release? âWeâre targeting the Indian diaspora in the first round,â he states, âEven CROUCHING TIGER, HIDDEN DRAGON and MONSOON WEDDING opened with minimal prints, but the numbers movieplexes grew after they found acceptance internationally. SAAWARIYA will be released like a big-budget Hindi film internationally, but we will increase the screens in phases. We will tap the non-traditional markets in phases, not at one go,â he enlightens.
Courtesy: IndiaFM.com