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The present day beauty contests have set a different trend of sorts. The much-coveted title brings along with it, not just the tiara and the gifts, but also

a free ticket to Bollywood and multitude of endorsements.

The ex-reining and the eternally ''raining'' Priyanka Chopra has now created a trend of sorts, by joining the league of elite list of international celebrity

figures like Madonna, Shakira and Marilyn Monroe with her recent appointment as the brand ambassador of ''Sunsilk''. The said brand will now have

their world famous ''Life Can''t Wait'' campaign in India, with Priyanka, of course! For starters, this is the same campaign, which featured international

icons like Madonna, Shakira and Marilyn Monroe. And now with the inclusion of our very own Priyanka, this campaign will get its desi touch.

The campaign aims to inspire women from all over the globe to live their own lives to the fullest. Priyanka says that, the ''Life Can''t Wait'' campaign is

a very today thing. And that one needs to work hard to be the best.

Point taken, Priyanka!