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In just one year, petaDishoom - People for the Ethical Treatment of Animals India's PETA Youth Division - has grown from little more than an idea to a burgeoning organisation of more than 15,000 energetic young people across the country. To celebrate the unprecedented support of young people, petaDishoom is offering exclusive interviews with animal-friendly singers like Shaan, Kailash Kher and Shibani Kashyap and sponsoring a contest at its Web site petaDishoom.com. Visitors can register to win an iPod, Kailash Kher's Kailasa and an autographed copy of Shaan's Tishnagi.

"When people ask me why I don't eat meat or any other animal products, I say, 'because they're unhealthy, and they're the product of a violent and inhumane industry'”, says Kailash Kher. "We have very few institutions like these educating people.” Many Bollywood actors and hit musicians like John Abraham, Shilpa Shetty, Rahul Khanna, the Bombay Rockers, Jal, Euphoria and Parikrama also support petaDishoom.