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Nokia recently launched the Nokia N91, a phone which offers functions of music, smart phone and imaging. At the event, the company even announced a tie-up with the music maestro A.R.Rahman. He will be a part of the company's charity project 'Pray for me, brother' which will support poverty alleviation programs of the UN. A number of events and activities will take place throughout the country, as a part of this project.

This also happens to be the first initiative of Rahman's music label KM Music. He thanked Nokia for distributing the song. All the profits from the sale of this song will go to the UN.