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It's Krrish festival everywhere. Bollywood's first own superhero is slowly becoming a cult. With the festival of Raksha Bandhan just round the corner, Rakhi's with Krrish motifs on them are a sell out in the markets.

The Krrish rakhis are highly famous among young kids who want to grab every other Krrish goody available. This is definitely good news for Rakesh and Hrithik Roshan who seem to have a successful impact on their target audiences, the kids.