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In a path-breaking step in movie exhibition marketing, Adlabs Cinemas has launched a co-branded credit card in association with ABN AMRO Bank, one of the biggest multinational banks. The initiative, first of its kind in cinema segment, is directed towards a higher level of consumer marketing in the exhibition segment.

Cardholders not only earn points while they use the card at Adlabs, but also earn points while they use the card at other retail establishments. And the best part being that these points can be redeemed instantly at any Adlabs Cinemas.

Chief guest Karan Johar launched the card on April 7.