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Karan Johar is going places. After going to the Toronto Film Festival and a stopover in New York, Karan is back in Mumbai to endorse the products of Hewlett & Packard.
Reveals Karan, "Yes, it''s my first endorsement. They''ve got four or five leaders from various fields to endorse their products. They got the market leaders, so to say. I was chosen from media and entertainment. I didn't do it for any monetary purposes. I did it because their campaign seemed to suggest they wanted architects and not tools from various fields."

Karan has never endorsed any product before. "I don't want to start selling soap. That''s great for an actor. Not for me. I had to be careful about which product I chose to endorse. This one goes with my personality. It''s a print campaign so far."

Karan jokes he felt like a star shooting the ad campaign. "Mickey Contractor did my make-up and Atul Kasbekar shot me. And then I faced the camera. Which was thrilling enough!"

Says Karan, "This is a specific campaign and not a long-term arrangement. I just had to hold a computer in my hand. I''m a frustrated actor and I always wanted to face the camera. I hope I didn''t end up looking like a fool. Yes, it's a first. There have been many firsts lately. I hosted a talk show and an awards function for the first time. By the way, I also make films."