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One has to learn from Yash Raj Films on how to build excitement and generate audience buzz without over-the-top promotions. Whenever a Yash Raj film releases, one surely awaits the trailers of their upcoming movies.
So while the Aamir - Kajol starrer Fanaa releases this week, expectations are again rife on what will the audience get to see this time. It's the trailer of the Kabir Khan directed Kabul Express starring John Abraham and Arshad Warsi in lead roles. Not to forget, the teasers of the much-hyped Karan Johar multistarrer Kabhi Alvida Naa Kehna will also be shown. While the first is a Yash Raj production, the other one is Karan Johar's banner Dharma Productions. However both the films are distributed by Yash Raj Films in overseas.