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The much-awaited UMRAO JAAN has opened to a lukewarm response on Friday. The opening was in the range of 25%-30% at several places. The dull opening has come as a shock because the film stars A-list actors and has been made by J.P. Dutta, a highly respected name in film circles.

First JAAN-E-MANN and now UMRAO JAAN, the poor opening of these two biggies within three weeks has sent the film industry in a tizzy.