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Pantaloons Fresh Fashion, the fashion retail format of the Future Group, has signed on Bollywood stars, Bipasha Basu and Zayed Khan, as its brand ambassadors.

This is the first-ever instance of a retail brand signing on two big Bollywood stars simultaneously. Fashion icons, Bipasha Basu and Zayed Khan, with their distinctive style statement, will reiterate that Pantaloons represents ''Fresh Fashion''.

Bipasha Basu and Zayed Khan will endorse the entire range of Pantaloons apparels such as casual wear, formal wear, western wear, ethnic wear, party wear and sports wear. In lieu of the forthcoming festive season, the first advertising campaign will launch the Pantaloons festive collection.

Bipasha Basu said, "Pantaloons has a wide range of fashion wear for women and it's this drive to continually provide ''Fresh fashion'' that makes Pantaloons my store. It is a store that has fashion for all occasions."

Zayed Khan said, "Pantaloons stands for ''Fresh Fashion'' and it is this fashion edge that wants me to make Pantaloons my style statement."