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As we all know that HIV-AIDS is the most deadly disease of our times and therefore creating awareness about it among the masses is very important. Bollywood has always supported social causes and this time, it is Akshay Kumar who has stepped up to generate awareness about AIDS.

The actor has recently shot an AIDS awareness video directed by Robby Grewal. Robby who's upcoming film Mera Pehla Pehla Pyaar MP3 might release soon, says that it was an interesting experience of shooting an awareness video with Akshay. Says Robby, "It is an awareness commercial made with Percept. The video is dark and is a visual play of shadows and light. The colours of the video are mainly black and grey.” Talking about Akshay's role in the video, he says that, "Akshay talks about the figures and the number of people getting affected by AIDS. It will be hard hitting and stark video.”