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It was a war that was waiting to happen. With the entry of many a cell operator, the only way out was to get someone to model who is a smooth operator. And who else can fit the bill than Aby�s baby, Abhishek Bachchan! After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, its Aditya Birla Group''s mobile service operator Idea Cellular�s turn to sign on the most saleable endorsement star.
Idea Cellular has appointed Abhishek Bachchan as its new brand ambassador. �Yes, I''ll be endorsing Idea Cellular� confirms Abhishek Bachchan from Namibia, where he is shooting for Drona. Idea and Abhishek�s association is said to be one of the most expensive deals of the recent times. The telecomm company has signed a 3 year deal with the star.
Abhishek�s next release is Pradeep Sarkar�s Laaga Chunari Mein Daag. He is currently busy shooting for Goldie Behl�s Drona which will be Abhishek�s first super hero movie. The film also stars Priyanka Chopra, Kay Kay Menon and Jaya Bachchan.