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After Sushmita Sen, it's now Akshay Kumar who has joined hands with Hollywood diva Ashley Judd in the AIDS awareness campaign endorsed by her in India.

Ashley Judd, who has been the youth icon for AIDS awareness in her hometown as well, is now doing the job in India. She is trying to rope in Bollywood celebrities to fight for the cause. After meeting up with Shah Rukh Khan and Sush, the actress visited Jaipur to meet Bollywood star Akshay Kumar. The duo reached out to the masses, encouraging prescribed usage of contraceptives.

Akshay Kumar whose recent film Namastey London had an average opening has picked up quickly through the weekend. And now with the film being appreciated everywhere it seems like Akshay can take some time out for a social cause.